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About HABA
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Company Principle
About HABA Top
Maximize the natural healing power of your skin."Pursuing true beauty"
That is HABA's defining theme.
HABA is an acronym for "Health Aid Beauty Aid", which means assisting health and beauty. Since our establishment, it has been our company name and predominant theme. Our business policy is to give top priority to "safety", adopting a "non-additive mindset". We have been diligently working on developing safe, high-quality products, based on our immutable beliefs;
1) The "non-additive mindset" of not including any additives or preservatives in our products which will stimulate the skin,
2) Adhering to natural substances, Òthose ingredients of the same quality as the components of the skinÓ, and
3) Assisting the natural healing power which we all possess, by providing only the essentials needed by the skin.
Non-additive mindset
HABA products do not contain any ingredients such as paraben, flavors, mineral oil, chemically synthesized tar colorings, or petrochemical surfactants that may become a burden to the skin, or cause an allergic reaction.